It’s an ingredient used across different supplement formats and formulations - from capsules and gummies to liquids and powders. ElderCraft® is a standardized Black Elderberry extract developed for everyday health routines. It is commonly used in supplements focused on immune support and gut health, especially where consistency, transparency, and quality matter.
Black elderberry has long been part of seasonal wellness traditions. Its naturally occurring anthocyanins and polyphenols are widely researched plant compounds associated with antioxidant and anti-viral activity. It’s about reliable daily support for year round wellbeing and to help maintain the body's natural defence over time. But also about quick protection especially during travel, seasonal changes, disrupted routines or crowded environments.
Gut health starts with the microbiome - the community of bacteria living in our digestive system. A diverse microbiome is generally seen as a sign of a well-balanced gut environment, because different bacteria perform different roles in breaking down food components and interacting with the body. Plant polyphenols and anthocyanins, such as those naturally found in black elderberry, can interact with this microbiome. In human research, ElderCraft® has been associated with changes in microbiome diversity measures, including increases in selected bacterial groups such as Akkermansia, Bifidobacteria and Lactobacillus.
Travel, irregular sleep, and highly crowded places extra demands on the body. When we travel, our usual routines often change: sleep may be shorter or less regular, meals may be different, and the body may need to adjust to new environments, climates or time zones. Crowded places such as airports, public transport, hotels or events also mean closer contact with many people.
Daily life, school, work and shared routines bring constant exposure - not just during seasonal peaks. Designed for consistent, year-round use, ElderCraft® fits naturally into family routines, offering gentle, reliable support for both adults and children.
Consumers are looking beyond generic “elderberry” claims. They want to know the origin, quality and consistency of the ingredient they choose. ElderCraft® answers this with a standardized black elderberry extract that is clearly defined, researched and easy to recognize on the label.
Some consumers prefer ingredients with a clear natural origin. ElderCraft® is made from 100% Haschberg black elderberries grown and hand-picked in Austria and carefully processed in Italy.